Both OTAs and traditional travel agents are here to stay as long as they adopt the use of technology and grow their reach: Vishal Bhatia

Sharing his views on the future of the traditional travel agent, Vishal Bhatia, Country Manager – India, VisitBritain, says, “Many debate whether the agent should now provide support or not, depending on their experience. Few have helped and won the client back, few have helped only to have the client book online again. Eventually, it comes down to the relationship and trust between both. Both OTAs and traditional travel agents are here to stay as long as they adopt the use of technology and grow their reach. Time is money! A client can either spend time to research and book online or get an agent to do it for him.”