Celebrity Cruise’s new ship eyes premium market from India to sail the Caribbean

Celebrity Cruises is eyeing the Indian cruise market for its newly introduced ship-Celebrity Edge, which will begin sailing from Fort Lauderdale, Florida to Eastern and Western Caribbean region in December 2018. Represented by TIRUN Travel Marketing in India, the cruise line has opened its early bird bookings and is luring the ultra luxury market in India. Talking about the expectations from the India market, Ratna Chadha, Chief Executive, TIRUN Travel Marketing, says, “We are not looking for the masses. It is those customers who see value in our offering and are looking for an experience that only we can offer them. The industry and in general and our distribution partners in particular are required to break the myths surrounding cruising in India. It is only then will people see the value in this segment, which is definitely not a niche product.” The new ship has introduced a new concept of Infinite Staterooms that take the entire room right to the vast sea’s edge, informs, Apple Woo, Head- Sales and Marketing, Celebrity Cruises. The ship offers 1467 staterooms with double occupancy capacity of 2918 out of which 918 are Edge Staterooms with Infinitive verandas. The ship also has 176 suites, an increase to 12 percent from Celebrity’s other ships, adds Woo.