Tourism Breaking News
Clarks Collection Somnath in order to cater to changing travellers’ demands, has designed a personalized package for the travellers. The property has witnessed an increase in spiritual travelers. In order to provide a holistic experience of Somnath, Clarks Collection has created a spiritual package, along with a local guide, and local transport, and the priests or their representatives will be present in all the temples to help the guests. At the same time, the hotel organizes shows of local artists for the guests, who narrate the story of Somanth and the different folklore associated with the place. They also try to conduct religious discourses from time to time on the property for spiritual travelers. This is a unique step taken by the property in that area.
Somnath holds special significance to the Hindus because of the Somnath temple, which is dedicated to Lord Shiva and is one of the most important spiritual sites in the Hindu circuit. It is widely believed to be the first of the 12 jyotirlingas in the country, the temple witnesses an annual footfall of 80 to 90 lakh visitors. Clarks Collection Somnath is located within walking distance of the temple. Due to its significance, this is the first place incorporated in the itinerary. Second comes Shri Ram Temple, located 1 km from Somnath temple. It was built by Shree Somnath Trust in 2017 and is the newest addition to the array of religious places in and around Somnath. The temple is graceful and the sanctum has artistic idols of Lord Rama, Sita Devi, and Lord Lakshmana.
The itinerary also includes a visit to Triveni Ghat, located near Somnath beach and one of the most important holy places, it is believed to be a meeting place of three rivers Hiran, Kapila, and mystical river Saraswati, and then empties together into the Arabian Sea. Another important location included is Bhalka Teerth Temple, dedicated to Lord Krishna, incidentally, this is the place from where Lord Krishna left for his heavenly abode. The last part of the itinerary constitutes a visit to the Prabhas Patan Museum.
Mr. Prakash Bedi, Vice President of Clarks Collection shares, “We have designed these packages in order to help out our guests. We were often hearing complaints from our guests, with regard to lack of transparency and organizational issues from local transport providers, temples, and other local players. We have tried to address these issues and tried to provide the guests with a memorable experience through these experiential packages at minimal costs. We are getting good responses, and are planning to design other broader packages showcasing the history and culture of Somanth.”
There are 50 rooms on the property, divided into three categories. They have an in-house banquet hall spread over 5000 sqft, a vegetarian restaurant providing Satvik food, a gym, and a spa on the property. Sustainability and responsible tourism are the key focus areas of the brand. They have designed various experiential targeting different sets of audiences. The property is generating good responses from solo travelers, families, spiritual travelers, and millennials.
