Club 7 Holidays and World of Wonders (WOW) Travels have come together in a strategic alliance where both companies will leverage on each other’s strengths, plans and strategies to offer dynamic tours and packages. The alliance will see WOW Travels offering assistance to Club7 Holidays with tour packages, products building, services of professional tour managers, staff training as well as marketing and sales. Sriram Rajmohan, CEO and MD, Club7 Holidays said, “We have been availing services offered by WOW, and have received positive feedback from our customers which has promoted us to enter into a joint venture. With this alliance, we can leverage the knowledge and experience of WOW and expand the base of Club7 from an East-based company to a pan India network.“ At present, both companies will function independently, targeting group holidays, FIT and MICE segments. The companies will also be organising joint roadshows for the travel trade soon. Madhav Pai, CMD, WOW Travels also added, “We are planning to introduce a wide range of products that will be innovative and economical, and will take on the best in the business.”