Cross Hotels targets 40% growth in Indian guests via direct channels & partnerships: VP

Andrew Hartley, VP Commercial, Cross Hotels & Resorts, said, “India is a key market for us, and we are strengthening our brand awareness for Cross, Cross Vibe, Away, Cross Collection, Lumen and Kaura. Our goal is to increase the number of Indian guests by 40% by this year’s end and we are achieving this through direct channels, forming strategic business partnership.”