Ctrip plans to compete against U.S based Expedia and Booking.com

China’s Ctrip, the second largest online travel agency in the world after Priceline has set its eyes on the U.S. market with its acquisition of three U.S. based tour operators in a bid to boost business and improve service levels for Chinese outbound travellers vacationing in the U.S., said Tao Yang, a Ctrip senior vice president and head of its vacation business. The tour operators — Universal Vision, Ctour and Tours for Fun — stated they would also benefit from access to Ctrip’s customer base and technology. Ctrip took a majority stake in each of these tour operators for what the online travel agency describes as a marriage to form a Quartet focusing on Chinese travellers touring and visiting attractions in the U.S. But that partnership is distinct from Ctrip’s strategic plan to create a U.S. point of sale to sell travel globally, and this would put Ctrip in competition in the U.S. with partners such as the Priceline Group and Expedia, Yang said. He also said the relationships with Expedia and the Priceline Group would include elements of both partnership and competition, as is common in the travel industry.