Destinations could research, look at factors like visa, connectivity to tailor proposition for Indian travellers: MCKinsey

Destinations looking to harness the full potential of the growing Indian market could consider tailoring their value propositions in alignment with one or more of the 5 key points that influence where travellers choose to go, as per the latest McKinsey report on India market. They must determine factors such as the attractiveness of the destination, visas, connectivity, affordability, and the overall travel experience.