Direct India-Australia service can push market from 11th position to top six markets

Carolyn Turnbull, Managing Director, Tourism Western Australia, We believe that a direct service will stimulate the market by around 50 per cent which is what we have seen in other destinations that have had direct services into WA such as Tokyo pre-covid. It saw an immediate stimulation of the market by around 50-60 per cent!” She says that if India was sitting at eleventh position before Covid, a direct service could unlock its true potential and we could see the India market fast-track to around fifth or sixth top market.