‘Duty of care’-based approach will support sustainable recovery: PATA CEO

Liz Ortiguera, the CEO of PATA, has said that travel recovery is being driven by a complex range of factors, from varying market policies regarding virus control and containment to local citizens’ sentiments on vaccine take-up. “In the travel industry, a ‘duty of care’-based approach in delivering services and products will support a more sustainable recovery,” she explains.