Announcing a new movement started by a few in the wedding industry, Rajeev Jain, Director, Rashi Entertainment, said, “If there is no auspicious date for birth, or death, then why should there be an auspicious day for weddings? To revive our industry, we have started a campaign called ‘Har Din Shub Hai’ to tell clients to fix weddings on any day so they get cost benefits and hotels and planners get business throughout the year. This will be virtually launched on 29 September.”