Event-based travel emerging trend driven by millennials and Gen Z: Rajeev Kale

Sharing his views on trends for 2024, Rajeev Kale – President & Country Head, Holidays, MICE, Visa – Thomas Cook (India), says, “Event-based travel is emerging as a significant trend, driven by the enthusiasm of Young India’s millennials, young professionals, and Gen Z. Their keen interest in the thrill of live concerts, events, and cultural immersion is poised to be a driving force for travel in the upcoming year. This demographic seeks immersive experiences that go beyond traditional tourism, reflecting a desire for dynamic and culturally rich journeys.”