Explora to promote Jordanian DMC in India

Mumbai-based travel representation company, Explora has been appointed to represent a Jordan-based DMC called Zawaya Travel & Tourism. Speaking about the appointment, Karishma Bijlani Kazi, CEO, Explora, says, “We have been appointed as the representatives of Zawaya Travel & Tourism to do their PR, marketing and sales in India. In today’s aggressive market place, we want our travel partners to stand out from the competition. To do this, we provide a robust custom-made service designed to meet individual needs, with the aim of creating strong brand awareness and more importantly, increase financial return. We want our travel partners to regard us as an extension of their own sales and marketing team and for us to work closely together to further develop and maintain successful relationships.” Explora was launched two months and is Kazi’s brainchild. Ghaleb Saloum, General Manager, Zawaya Travel & Tourism, says, “We have produced many successful meetings and incentives programs over the years for different markets. Zawaya Travel &Tourism handles all aspects of organising event from researching our clients’ requirements to the design of meetings and incentives programs, procurement of the massive sound and light systems to meeting and assistance of participants from all around the world. Incentive travel is one of the fastest growing segments within India’s outbound MICE movement thus; we have seen a great opportunity in providing a selection of customised, value-added experiences that cater to the tastes of this important market through its INSPIRE incentive programme. We have partnered with Explora to help us generate ideas, develop content and design our engagement activity. Explora can also help us develop relationships with different travel trade partners.”