FAITH asks MOT to action negative American travel advisory to India

FAITH and its cause partner AIRDA, have requested the negative travel advisory from the USA to India to be addressed. FAITH Associations have requested the tourism minister to urgently take it up with Minister of External Affairs, for him to take up with his American counterpart for an immediate revision. The United States of America recently released a travel advisory, which rated level 4 for India (as on 23rd Aug 2020). On a scale of 1-4 this is the highest level of risk rating, carrying with it the advice of ‘do not travel’. As stated, reasons for the same, apart from restrictive COVID-19 protocols, the rating highlights terrorism, crimes against women and insurgency among others as concerns. The associations under FAITH have claimed that USA is the most important long-haul source market for India for most segments of travel. As India has begun the process of opening up its air corridors, such an advisory for India is detrimental to kickstarting all leisure, business & mice tourists from the USA. Additionally, travel advisory as such from the United States of America tends to send a wrong signal for the rest of the developed countries as they start opening up their international air travel. This advisory appears to have been last updated on 6th August 2020. The favourable revision of the travel advisory would be a big boost in beginning the process of creating a positive sentiment for travel, which will slowly put in motion revival for the inbound tourism industry