G Kishan Reddy, Union Minister of Tourism, Culture and DONER, has launched an e-marketplace platform at a special event organised to coincide with the International Women’s Day at the Indian Institute of Tourism and Travel Management (IITTM), Gwalior. This portal will be similar to platforms like OLA, Uber, etc, which would help Incredible India Tourist Facilitators & Guides (IITFs/IITGs) to get business opportunities and work as a bridge between the customer and the service provider.