GHIAL, Malaysia Airports, Malaysia Tourism sign MoU

GMR Hyderabad International Airport Ltd. (GHIAL), Malaysia Airports Holdings Berhad (MAHB) and Malaysia Tourism Promotion Board (MTPB) signed an MoA with a strategic vision to promote tourism from the catchment area of Rajiv Gandhi International Airport, Hyderabad to Malaysia. This tri-partite MoA involves collaborative market research, strategy development, promotional campaigns and marketing efforts with an aim to enhance the visibility of ‘Destination Malaysia’ in Hyderabad.
The trend shows that over 100,000 passengers travel between Hyderabad and Malaysia every year; and this traffic has grown by 28 per cent CAGR in the last five years. SGK Kishore, CEO, GHIAL, said, “We are happy to sign this first of its kind MoA between airport operators – GHIAL and MAHB and Malaysia Tourism. This is a strategic initiative, which we have taken up to enhance the outbound tourism from our catchment region to key international destinations to enhance RGIA’s International connectivity and traffic growth.”
Datuk Mohd Badlisham Ghazali, Managing Director, MAHB, said, “We are delighted to partner MTPB and GHIAL in this unique endeavour. This mutually beneficial three-way partnership will enhance the visibility of Malaysia’s tourism attractions in Hyderabad and surrounding areas.”