Goa to invest in social media analytics to target tourists

The tourism department of Goa is investing in technology to capture tourists data and create personalised products. Menino D’souza, Director, Department of Tourism, says, “We are currently completing our data repository formulation and policies to that effect. We have realised that social media is going to be the next go-to travel agent. Culling out relevant information from there and analysing it, and not only analysing but coming out with a response system so that in case of any issues, we are able to respond immediately. Such intelligent systems have to be put in place. We are looking at replacing the personal touch with technology. AI-based interventions are something we are looking forward to in the coming few years.”