As per the India State Ranking Survey by Hotelivate in collaboration with World Travel & Tourism Council, India Initiative (WTTCII), Gujarat experienced the most significant upward shift in rankings, moving up by 7 positions. Telangana demonstrated a remarkable shift, advancing from the 27th to 6th position, more than doubling its tourism spending. On the other hand, Punjab experienced a contrasting trend, dropping from the 9th to the last position.