Hotel industry wasting data potential; 80% still rely on manual reporting, claims HEDNA 2025 report

According to HEDNA’s 2025 State of Distribution report, the hotel industry is sitting on a goldmine of data and wasting it. The report revealed that 80% still spend up to two work-days each week on manual reports and fewer than 20% invest in reporting tools. Most reporting platforms are built for Revenue Management workflow, forcing distribution staff to stitch data manually, it added.