Hoteliers should not drop room rates but adept to new normal: RAK TDA

Developing a global set of transparent hospitality standards relating to health, safety and hygiene will be key to regain the trust of travellers in a post-COVID-19 landscape, a panel of industry experts explained during ATM Virtual. During the session, ‘The Hotel Landscape in a Post-COVID-19 World’, Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority said, “Our industry is very resilient and will recover and for this reason, it’s important that hotels don’t drop their room rates. Tourists will come back.”

“We are already seeing this in Ras Al Khaimah where we are lucky to have large, spacious resorts with some offering private villas, making the implementation of social distancing measures much easier. Hotels need to adapt to a new normal with increased sanitisation at the forefront while being creative with their offerings and embracing innovative technologies which can help differentiate them from their competitor,” he further said.