IATO appreciates increase in budget allocation, suggests organising more international publicity campaigns

Appreciating an increase in budget allocation to the Tourism Ministry in Interim Budget 2024, Rajiv Mehra, President, IATO, said, “Though we welcome the increase in budgetary allocation to  ₹2,000cr from last financial year’s  ₹1600cr and mention of branding in the budget speech of the FM, we must remember that unless we don’t do roadshows overseas, familiarisation trips and publicity campaigns abroad till then we would not be able to draw tourist to our country.”