IATO proposes 50:50 cost-sharing between MoT and states/UTs for global promotion

To boost efficiency and a unified global brand, IATO suggests a 50:50 funding split between the Union Ministry of Tourism and states/UTs for international marketing campaigns. Ravi Gosain, President, IATO, said, “A long-term, country-specific marketing strategy and continuity under the ‘Incredible India’ campaign are essential to strengthen India’s year-round destination appeal.”