‘India must be visible on social media of all countries, even where Instagram is unavailable’

Akanksha Garg, Founder & CEO, Waxpol Hotels & Resorts, speaking recently at the TravTalkThinkTank in New Delhi, emphasised the role of social media. “Instagrammable matters! And like it or not, TikTok moves markets in countries where Instagram is not even used. If we want the young, we must show up where they live.”