Incredible India 3.0, policy changes and aggressive marketing needed: Niti Aayog

Recommending measures to revive tourism, Niti Aayog said that there needs to be greater integration between Ministry of Tourism and Ministry of External Affairs for the purpose of branding and marketing of medical tourism in India as only 6.7% of the overall foreign tourist arrivals are for medical purposes. As a pre-budget suggestion to Ministry of Tourism, Niti Aayog has said that a Rs 500-crore fund invested in easily retractable Government Bonds or securities by the Ministry of Tourism, with another Rs 100 crore invested every year for next 20-30 years, will help sustain the industry in case of another unprecedented crisis. Greater integration between Ministry of Tourism and MEA can turn India into a top destination for medical tourism. Currently, only 6.7% of the overall foreign tourist arrivals in India are for medical purposes, says Niti Aayog.