India no. 3 Asian market for Eurail

Earning the position of being Asia’s third-biggest market for Eurail after South Korea and China, India has chugged its way into the ‘key’ market category for the rail pass company. To underline how important this market has become to them, Yi Ding, Market Manager Asia, Eurail, was visiting Mumbai from Utrecht recently. She elaborates on this exciting growth and says, “In 2015, we saw that India had the highest growth rate globally for us – it was 50 per cent over the previous year. It continued to grow in 2016 by almost four per cent. In short, India was the best performing market for us the last two years.” She expects about eight to nine per cent growth in 2017 year-on-year because of the growing outbound to Europe. Much of this growth could be attributed to Eurail’s Family Discount of free travel for children under 12 it had introduced in 2014. This alone led the children’s share to double by 2015. In 2016, the market share of children was seven to eight per cent already – highest among all its markets.