India signs MoUs with Netflix on World Tourism Day, OTAs to strengthen tourism growth strategy

The World Tourism Day celebrations marked major strides for India’s tourism sector with the signing of MoUs with Netflix, Atithi Foundation, and leading Online Travel Agencies (OTAs). The Netflix partnership aims to promote Indian destinations through cinematic storytelling, with curated trailers and global outreach. MoUs with Atithi Foundation and OTAs seek to bolster strategic research, innovation, capacity building, and post-travel visitor feedback collection to enable data-driven policy decisions by States and Union Territories.