Military Tourism: a first in India

For the first time in India, tourists can get a ringside view of military life thanks to extreme tourism initiative titled ‘Veer Yatra’ organised by Maharashtra Ex-servicemen Corporation (MESCO) – a Government of Maharashtra undertaking. It is a unique concept that encourages civilians to explore various facets of India’s defense forces and its evolution and aims to give citizens a glimpse into military way of life. The tours will be conducted by the brave men who once worked for the military. The first-of-its-kind ‘military tourism’ initiative in India aims at strengthening the emotional bond that exists between the military establishment and the civilian population.
Commenting on the launch, Col (Retd.) Suhas S. Jatkar, MD, MESCO, said, “While Military Tourism is a well-established concept worldwide, it has not been explored in a structured way in India so far. Military, its intricacies, heroism, security, wars and its intrigues are such a big part of worldwide history that they generate considerable interest in military sites. A military association is looked up to very proudly by every Indian and a thought of being part of the military establishment comes in the mind of every individual at some point in their life. Through Veer Yatra, MESCO aims to give the real-life experience to these aspirations – there is so much history, so much to see and so much to experience. As ex-servicemen, we strongly feel the need to promote Military Tourism with a view to inculcate sense of patriotism among the children and youth of the country. Indian Military establishment has rich physical and emotional heritage that is worth exploring by all patriotic citizens.” Established in 2002, MESCO works towards the welfare and resettlement of ex-servicemen.