India Tourism affirms commitment to Swachh Bharat Mission

Every year, Ministry of Tourism, Government of India, observes ‘Swachhta Pakhwada’ from September 16-30 by organising various cleanliness programmes at the premises of its offices, educational institutions, prominent tourist places, etc. This year, ‘Swachhta Hi Sewa’ (Cleanliness is service), to be held from September 15, 2018 to October 2, 2018, coincides with the ‘Swachhta Pakhwada’.
Indiatourism Mumbai invited Indore Municipal Corporation to interact with Mumbai and neighbouring municipal corporation representatives, travel and tourism fraternity and students to show how the Indore Municipal Corporation has achieved this feat by undertaking cleanliness drive. Indore has worked on retaining its “Cleanest City in India” title for the Swachh Sarvekshan Survey best city award for two consecutive years. The survey aims to encourage large-scale citizen participation and create awareness amongst all sections of society about the importance of working together towards making towns and cities a better place to live in. Dr Uttam Yadav, Health Officer, Indore Municipal Corporation, gave a detailed presentation on the initiative and scientific approach taken in mission mode for bringing Indore the status of cleanest city in India. He focussed on the minute detailing like changing the behaviour of citizens, changing mind set and using services of rag-pickers for loss of work due to cleanliness drive. Further, he highlighted the after effect of the cleanliness drive, which saw decline in the number of cases of health-related issues.
Indiatourism Mumbai will be organising cleanliness drive at important tourist sites during the period, including clean-up activities, pledge swearing, awareness activities, essay competition, nukkad natak, etc.