Tourism Breaking News
The Happy Valley Adventure Bureau (HVAB), the official destination marketing organization for Centre County, Pennsylvania, USA, appointed Indiva Marketing to drive leisure visitation, awareness and visibility in India.
Indiva Marketing will be responsible for sales and marketing activities, communications, and media relations, to position and develop business and media exposure for what is known as Happy Valley, Pennsylvania. This region, located in the middle of Pennsylvania, is home to Penn State University’s main campus. The population center of the county – the Centre Region – includes State College Borough and the townships of College, Harris, Patton, and Ferguson. Additional communities include historic Bellefonte and Boalsburg, and the charming towns of Millheim, Aaronsburg, Centre Hall and Philipsburg. Happy Valley’s central location provides convenient access to major cities like New York City, Philadelphia, and Washington, D.C.
“We are delighted to announce Indiva Marketing as our representative in India to position and promote tourism to Happy Valley,” said Fritz Smith, President and CEO of The Happy Valley Adventure Bureau. “We look forward to welcoming travellers from India to discover our scenic valleys and agricultural corridors, and abundant outdoor recreation in our six state parks and forests, as well as to savour our authentic farm-to-table cuisine. Additionally, we parents of prospective college students seeking a first-class education in the United States to visit Penn State University while on their university tour.
“Penn State University’s new Palmer Museum of Art, which is located next to the beautiful Penn State Arboretum, houses an extensive collection spanning ancient ceramics to 20th-century American art,” Smith continued. “Nearby Beaver Stadium – the second largest stadium in the nation – stands as the spirited home to the Penn State Nittany Lions football team.”
For an enriching experience, Smith said Discovery Space offers a plethora of interactive exhibits geared towards children’s science exploration. Nature enthusiasts can also explore scenic hiking and biking trails weaving through Rothrock State Forest to the south or explore underground wonders at the two Pennsylvania show caves located in Centre County, with a third just over the Centre County border. Numerous golf course and some of the finest fly fishing in America provide relaxing outdoor centered activities.
“In a move towards combining urban stays with nature experiences and an interest in fly-drive programs, we are confident that initiatives for The Happy Valley Adventure Bureau will lead to great success and a growing number of visitors,” added Beate Mauder Kakkar, Managing Director of Indiva Marketing. “We are thrilled to position this new destination to our trade and media partners.”
