Industry must focus on enhancing value per tourist rather than number game: Amitabh Kant

At FHRAI’s ‘Travel For Life Tourism Sustainability’ Summit 2024, Amitabh Kant, G-20 Sherpa, India, said that the hospitality industry is the number one agent of change. “Indian tourism and hospitality industry must focus on the value per tourist instead of arrival numbers,” he shared in his address.