Industry must prioritise safety before expanding to new tourism frontiers: Arshdeep Anand 

Arshdeep Anand, Vice President, ATOAI, emphasised that “expansion is not the problem — irresponsible expansion is.” She urged the industry to prioritise strengthening existing destinations with robust safety infrastructure, certified operators, and regulated practices before exploring new frontiers. “Emergency response systems, public liability insurance, and certified equipment must be non-negotiable,” she added, stressing the need for safety over speed in growth.