Industry needs to innovate to suit the needs of modern global traveller: Alison Cryer

Alison Cryer, Founder & MD, Representation Plus, has said that the industry needs to innovate and come up with new experiences to meet the new needs. “The modern global traveller is much more conscious than before,” she added while speaking at the PATA India webinar recently. She also advised that regular communication from the industry as well as the tourism boards is expected by UK tour operators when it comes to destination India.