MakeMyTrip announced the launch of Instant Refunds, that allows immediate refund and notification to the customer about the same instantly after the booking is cancelled. The company has already started processing instant refunds on hotels and domestic flights and will be extending this to its other offerings shortly. On an average, it takes about three to four days to process refunds and till then customers keep speculating whether or not will they get their money back and whether it will be the correct amount or not. With MakeMyTrip’s new feature of Instant Refunds, as soon as the customer cancels his or her booking, the company processes the refund, and confirms the refund instantly. The customer is offered two refund options upon cancellation of the booking. For those who immediately need the refund amount they can opt to transfer the refund to their MakeMyTrip wallet, which will be processed and transferred instantly in the wallet for immediate use and for customers who are not looking at refunding the amount to their MakeMyTrip wallet, the refund will be processed instantly by the company and the amount will be reflected back in their bank accounts as per the bank’s policy. Speaking about the new feature, Rajesh Magow, Co-Founder and CEO – India, MakeMyTrip said, “At MakeMyTrip we have always focused on enhancing the overall customer experience and therefore have constantly developed customer friendly innovations relevant to their travel needs. Refund processing is an area of concern that needs an overhaul in all segments, especially eCommerce platforms. With the new feature of Instant Refunds, we are taking the lead in eliminating a key pain point for customers transacting online. We believe that this initiative will definitely help in enhancing the booking experience of customers on our platform(s) and will further help in catalyzing the offline to online shift in bookings. While the feature is already live, we will continue to enhance the service to cover a wider range of options.”