ISA Tourism takes charge of Global Sales & Marketing for Dharm Resort Varanasi

Known for introducing unique hotels and resorts brands to the Indian travel market, ISA Tourism has taken up the Global Sales & Marketing (GS&M) responsibility for the newly opened boutique luxury Dharm Resort Varanasi – in the lap of Ganges.

Newly built, located on the Ganges riverfront in the holy city of Varanasi, Dharm Resort is the only luxury abode in the banks of Ganges that has access for vehicles coming up to the property, alongside the option to reach the resort by a short boat ride. Guests from India and overseas, who have already enjoyed the exquisite, personalised hospitality, are already raving about this resort.

Dharm Resort Varanasi represents an exquisite, lavishly appointed 22 spacious rooms and suits in 3-levels, multi-cuisine freshly cooked meals, yoga pavilion, riverfront cafe and all local activities to satiate the upscale curious travellers. Guests can explore the art, culture, and heritage of this historic city whilst staying in a serene and green environment. The pristine sunset view allows the guests to reflect and relax in the quest of spirituality in this ancient city of the world.

Speaking on this engagement of ISA Tourism as the Global representation, marketing, sales and PR partner, Manas Sinha, Director, ISA Tourism said, “This alliance is just the first step in elevating the quality stay option in the mystic and vibrant city of Varanasi. Our goal is to offer a perfect option for guests from India and abroad.”

“We are already noticing high demand from luxury travellers, especially for the upcoming world famous ‘Sankat Mochan Sangeet Samaroh, 16 to 21 April 2025’ where the maestros perform for public at large. Held annually at the Sankat Mochan Temple in Varanasi, as per our information, this year’s music festival is expected to feature an eclectic blend of artists, including sitar players Nayan Ghosh, Niladri Kumar, and Purbayan Chatterjee, santoor players Satish Vyas and Abhay Rustom Sopori, flautists Rakesh Chaurasia and S Akash, and vocalists Ulhas Kashalkar, Jayateerth Mevundi, and Shounaq Abhisheki, mridangam by Dr. Yella Venkateshwara Rao, Drums by A Sivamani, Bharatanatyam by Rama Vaidyanathan & team, Kathak by Pt Rajendra Gangani, Odissi by Guru Ratikant Mohapatra, Kuchipudi by Padmaja Reddy, dance-drama by Vyomesh Shukla and much more. Where on earth would you get a chance to witness the ensemble of renowned classical musicians and performers, that too free-of-cost,” shared Sinha.

In addition, the resort can provide private riverside candle light dining for couples, family and honeymooners, private boat-ride to witness the mesmerising Ganga-Aarti and guided visit to the key spots of Varanasi, Sarnath, including the newly built impressive and grand Kashi-Vishwanath temple.

With the introduction of Dharm Resort Varanasi to the Indian travel market, ISA Tourism raises the benchmark of the ultimate Varanasi experience for the Indian operators and Indian guests!

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