It is critical as businesses to build reserves that can last for 9 -12 months, need planning for crisis situations: ATOAI

Lamenting about one crisis situation after another, Ajeet Bajaj, President, ATOAI, suggests that planning for crisis situations and risk assessing businesses has become absolutely imperative today. “It’s very important that we ensure that as individuals we keep ourselves absolutely fit and have reserves for at least 9-12 months so that even if all hell breaks loose, we can still sleep easy.”