Tourism Breaking News
ITC Hotels Limited signs a 150-key Epiq Collection property in Jaipur’s Bagru region, strengthening the brand’s national footprint and reinforcing its commitment to immersive, destination-led hospitality.
As hotel companies continue to diversify their premium portfolios across culturally rich destinations, Jaipur remains a focal point for brands seeking strong domestic and international demand. ITC Hotels Limited’s signing of Epiq Collection Jaipur, Bagru, reflects this trend, adding scale to its recently launched premium brand and expanding its presence in Rajasthan. Scheduled to open in 2030, the hotel strengthens the brand’s strategy of developing design-forward properties that draw from regional heritage while appealing to modern travellers.
A design-led resort inspired by Rajasthan’s identity
Set across 12 acres with access to Jaipur’s cultural and commercial districts, the upcoming property is envisioned as a tranquil resort that embodies the Epiq Collection philosophy of intuitive hospitality and regionally inspired architecture. The design direction draws from Rajasthan’s forts, palaces and artisanal traditions, positioning the hotel as a contemporary gateway to the state’s cultural richness.
With its proximity to both Jaipur and Pushkar, the resort is expected to support leisure demand spread across heritage, wellness and experiential travel segments.
Leadership perspective on the brand’s expansion
Anil Chadha, Managing Director, ITC Hotels Limited, says, “Every journey meanders through destinations, and the most impactful ones leave a lasting impression. We look forward to sharing beautiful facets of Rajasthan’s story through Epiq Collection Jaipur, Bagru, in a way that feels contemporary yet deeply authentic. Jaipur has always held a special place in India’s travel landscape, where heritage, tourism and modern aspirations intersect in a powerful way. At the same time, the city’s evolving hospitality landscape presents a clear demand for thoughtfully curated guest experiences. This signing reflects our continued belief in building distinctive hotels that don’t just offer rooms, but a sense of place and discovery. Your Epic Journey begins at the Epiq Collection.”
Mohammad Farooq, Director, Basalt Infrastructure Private Limited, adds, “We are proud to work with ITC Hotels in introducing Epiq Collection to Jaipur. The city deserves a hotel that offers modern conveniences along with the cultural warmth Rajasthan is known for. Together, we look forward to creating a property that stands out as a new benchmark in hospitality and cuisine expertise.”
Strengthening Epiq Collection’s national footprint
The Jaipur signing builds on ITC Hotels’ strategy to curate distinctive properties in destinations known for cultural depth and strong year-round demand. The brand continues to emphasise immersive, destination-led experiences that blend authenticity with modern sophistication — a positioning expected to resonate with both domestic and international travellers.
For the trade, the addition expands Rajasthan’s premium inventory and supports the wider development of experiential travel corridors across the state.
