After a really slow ending to 2016 for tourism in Jammu & Kashmir, J&K Tourism is determined to make 2017 a success. Mahmood A. Shah, Director of Tourism, Kashmir, was recently in Mumbai to meet the tour operators and ensure them that the state is now completely safe and secure. He said, “Our focus this year will only be to spread the word across the country and the world about the safety and security for tourists in J&K. We have planned a 20-city roadshow where we will meet the travel and tour operators and talk to them about the security measures we have taken in our state. We have also undertaken upgradation of tourism infrastructure in Kashmir.” The tourism board recently organised a familiarisation tour to J&K for some members of the Maharashtra Tour Organisers Association (MTOA).