J&K Tourism to carry out promotions through J&K Bank branches

Jammu & Kashmir Bank branches will be now promoting Jammu & Kashmir’s tourism potential across the country in its respective cities, states and towns, this was agreed in a meeting between Secretary-Tourism and Floriculture, Farooq A. Shah with the Chairman J&K Bank,  Parvez Ahmad Nengroo at the official head quarters of J&K Bank in Srinagar. The two officers agreed to sign an MoU in this regard in which J&K bank will promote the state of Jammu and Kashmir in all its branches by providing publicity materials and other information to its clients and customers similarly the J&K Bank website will also display information about the state tourism product and services. JKTDC packages will also be promoted in the said respective branches. The tourism trade bodies unanimously have appreciated this step and have hoped good results and benefits out of it .