Tourism Breaking News
Jumeirah Hotels & Resorts organised a two city roadshow in Mumbai and Delhi to strengthen the brand’s ties with the Indian travel trade fraternity. The roadshow was part of Jumeirah’s newly enhanced focus on India as a source market for its hotels in the UAE, Europe and the Maldives. Speaking at the Mumbai roadshow, Linda Lewis, the Vice President for Global Sales Middle East and Asia Pacific, Jumeirah Group, said, “The India market has witnessed a considerable rise in outbound luxury travel in recent years. Given that this demographic seek superior travel and stay experiences; our current portfolio includes hotels and resorts within a number of favoured locations; and we are one of the world’s most awarded luxury hotel brands, Jumeirah is well placed to fulfill the requirements of the Indian luxury traveller, including families, couples, the MICE industry and those seeking destination weddings and honeymoons.”
Jumeirah recently signed a direct connectivity partnership with Make My Trip India, providing a easy booking channel for Indian consumers who wish to book Jumeirah hotels around the world. Lewis added, “India is a key source market into the UAE and into a number of our other destinations including the UK and Maldives. We are focusing on expanding and consolidating our ties with the FITs and the luxury travel segment to reach out to a larger audience and gain a higher market share. MMT’s reach and presence in India goes above and beyond Tier-1 states. With this in mind, our visibility on this platform will help to increase brand awareness and gain new consumers.”
Jumeirah Group has 11 hotels in the UAE and a presence across Europe, Middle East and Asia. While the Burj Al Arab Jumeirah is synonymous with the brand in Dubai, Madinat Jumeirah and Jumeirah Emirates Towers have also proved particularly attractive to the Indian market. Jumeirah’s most popular hotels outside of Dubai for Indian travellers include Grosvenor House Suites by Jumeirah Living in London, Jumeirah Frankfurt and Jumeirah Vittaveli in the Maldives.
Future openings for Jumeirah Hotels and Resorts include luxury hotels in China, Indonesia, Jordan, Malaysia, Oman, the Kingdom of Saudi Arabia and the UAE. Jumeirah Nanjing, China will open in 2018 and the Group’s most recent signing, Jabal Omar Jumeirah in Makkah, KSA is scheduled to open in 2019. Lewis commented, “We are constantly striving to develop our bandwidth of services and considering new ways to personalise and customise each guest’s experience. We are focusing on elevating our services to accommodate the Indian travellers to make them feel at home. More and more choices for accommodation, dining and entertainment that match the trends of the Indian traveller are being made available, and this package is one such example, providing fantastic options for families and couples looking for a holiday before the end of the year.”
Earlier in 2017, Jumeirah appointed Blue Square Consultants to represent the brand with the remit to increase sales to high quality leisure travellers and the MICE sector, via trade shows, webinars, Fams and marketing associations. They are also responsible for the brand’s India communication programme including content creation, social influencer programmes, media/VIP engagement and event management from segments such as leisure, corporate and events including weddings.
