Traditionally dominated by travellers from the U.K., U.S., and France, Kerala’s Tourism Department is now exploring untapped markets. In a significant move, a meeting was held with Russian authorities to facilitate a chartered flight from Russia to Kerala. While the discussions showed promise, logistical hurdles such as a shortage of Boeing aircraft in Russia remain a concern. Despite these challenges, efforts are underway to attract Russian tourists, especially considering the growing number of Russians traveling to destinations like Turkey and the UAE due to restrictions imposed by European countries.