Tourism Breaking News
KKR World, led by Kunal Kothari, has been awarded the mandate to represent Schilthorn Cableway in India market. Schilthorn Cableway is again dependent on expert support directly from the market. Kothari is representing the company in the Indian market since the beginning of April. The tourism expert from Mumbai has extensive and long-standing know-how in the European rail travel business.
An estimated 1.42 billion people live on the Indian subcontinent; the potential of inhabitants willing to travel is therefore huge. The Schilthorn Cableway Ltd. has been active in the market for years, until 2016 this was always with the support of a representative directly on site. Now it is time to rely more intensively on additional support again: Since the beginning of April, Kunal Kothari from India is the new right-hand man of Alan Ramsay, Head of Markets at Schilthornbahn, on a 40-percent basis in all matters relating to the Indian market. “It is a great honour for us to have been able to engage Kunal Kothari for the Schilthorn Cableway,” Ramsay is pleased to say, “he brings with him a great deal of experience and knowledge in all aspects of rail travel.” Indeed, the Indian’s wealth of experience is immense: the 46-year-old from Mumbai completed a university degree in Travel & Tourism Industry Management at the end of the 1990s, worked for several years for the major tour operator Thomas Cook in Dubai before returning to Mumbai to work for over seven years as Regional Manager Sales & Marketing for Rail Europe India, the largest B2B distributor of train travel in Europe. In 2018, he founded his own company,
KKR World, which specializes in consulting and representing select Swiss rail companies in India. And that’s exactly Kothari’s goal with Schilthorn Cableway: to connect the mountain cableway company with the right travel agents and tour operators in India, find new marketing strategies together and then represent them in the market.
Schilthorn Cableway Ltd is based in Stechelberg and connects the Lauterbrunnen valley from Stechelberg with the car-free mountain villages of Gimmelwald and Mürren, continuing via Birg station to the Schilthorn summit at 2970 m.a.s.l. In front of Eiger, Mönch and Jungfrau, the Schilthorn region offers numerous activities for guests from all over the globe. The Schilthorn acquired international prominence through the filming of the James Bond movie “On Her Majesty’s Secret Service” in 1968.
