Tourism Breaking News
LaRiSa Hotels and Resorts launches 8fold, a new brand in the mid-market segment to service a burgeoning set of upper middle class travellers looking for comfortable, sustainable and affordable accommodation in the price range of INR 4,000-9,000 per night.
The recently formed hospitality company, LaRiSa Hotels and Resorts, currently operates 32 unique hotels across India and beyond, creating a collective portfolio of diverse hotels, resorts and villas. These hotels are managed and marketed under three brands: LaRiSa Resorts, AM Hotel Kollection and it is now expanding its footprint and addressing this exponential demand with 8fold.
The first three to be introduced under this brand are 8fold by LaRiSa Shimla, 8fold by LaRiSa, Jibhi in Himachal Pradesh, 8fold Pinecrest by LaRiSa Bhimtal in Uttarakhand and the fourth 8fold by LaRiSa, Siolim in Goa will open shortly.
The launch of the 8fold mid-market brand comes at an opportune time as travellers are now reflecting a shift towards mindful and purposeful travel by seeking properties that offer privacy, follow sustainable practices, unique experiences and wellness. Recent reports on the Indian hospitality industry have also indicated a rapidly growing mid-market segment which is about quality stays and value-driven offerings.
Priya Thakur, Founder and CEO LaRiSa Hotels and Resorts, commenting on the launch of the new mid market brand said: “8fold by LaRiSa is not just about boutique stays—it’s about reimagining hospitality through a lens of mindfulness, integrity, and guest-first service. Welcome to a hotel experience that values authenticity as much as guest comfort”. As innovators in the hospitality business, the company has been successful in operating luxury and
boutique hotels. By the end of 2025 it hopes to have at least 50 hotels across the brands including 8fold operating in India and beyond.
Says Randhir Narayan, Director, LaRiSa Hotels and Resorts, “As for owners who would like to partner with us, our comprehensive support with facility planning, operations, sales, marketing and technology will assist them in creating a standardized product and also benefit them as they will be part of a brand that is managed and marketed under an organised sector.”
8fold by LaRiSa is a collection of thoughtfully curated boutique hotels that embrace mindful hospitality.
Inspired by Buddha’s Eightfold Path, its ethos is built on principles of :
• Right View (Guest Centric Vision)
• Right Intention (Intentional Service)
• Right Speech (Honest Communication)
• Right Action (Responsible Practices)
• Right Livelihood (Fair & Inclusive Employment)
• Right Effort (Continuous Movement)
• Right Mindfulness (Attentive Care)
• Right Concentration (Sustainable Growth)
At 8fold by LaRiSa true hospitality goes beyond providing a comfortable stay—it is about creating meaningful experiences rooted in cultural respect, environmental responsibility and personal care. Each hotel is designed to offer a harmonious blend of contemporary comfort and soulful hospitality. Whether travellers seek relaxation, adventure or connection, the hotels provide spaces where they can unwind, explore and feel at home.
8fold by LaRiSa Shimla in Himachal Pradesh is an 83 key hotel located away from the city’s hustle, yet just a short drive from the heart of Shimla, offers elegant rooms and suites with floor-to-ceiling windows showcasing breathtaking city and mountain views. Featuring state-of-the-art amenities, including a spa, charming outdoors, these spaces combine tranquility and grandeur for an unforgettable experience.
8fold by LaRiSa, Jibhi in Himachal Pradesh is a boutique resort designed to rejuvenate your soul. Nestled among deodar and pine trees, the 9 key resort is complemented by an apple orchard and the pristine “Hidib” stream, a tributary of the Tirthan River, enhancing its natural allure. The resort features distinctive blue stones sourced from Rewalsar in the Mandi district, beautifully bordered by a freshwater stream. Built in the traditional Kathkuni architectural style, our resort showcases a harmonious blend of stone and wood, reflecting the rich heritage of Himachal Pradesh. Conveniently accessible by road and air, It is located just an hour away from Kullu Airport.
8fold Pinecrest by LaRiSa Bhimtal, Nestled amidst serene hills, this 20 key boutique resort blends modern comfort with the natural beauty of the region. A serene, well-appointed stay option for travellers looking to experience Bhimtal’s beauty with comfort and ease. Set against the picturesque backdrop of lush greenery and the tranquil hills, the resort blends modern amenities with a warm and inviting ambiance. Each room is thoughtfully designed to offer scenic views, cozy interiors, and essential conveniences, ensuring guests feel relaxed and at home. Whether waking up to a misty sunrise over the hills or enjoying a quiet moment on a private sit-out, every stay is an experience of comfort and connection with nature.
8fold by LaRiSa, Siolim – A new haven of tranquility is set to open its doors in the heart of Siolim. Nestled near the scenic Chapora River, this boutique retreat offers 15 stylish rooms, a serene pool, and warm hospitality, creating the perfect escape for travellers seeking peace and comfort. Surrounded by lush greenery yet close to Goa’s vibrant beaches, lively markets, and hidden gems, the retreat blends contemporary elegance with the region’s natural beauty.
