Like to see community-based tourism: Julian Matthews Chairman, TOFTigers on World Tourism Day

I would like to see more community-based tourism, for it to become a central feature, with its rich cultural, historic and tribal heritages. This can only be done by catalysing local communities/villages to bring together their key assets and own them – to ensure they are not exploited – so ensure that visitors can become a force for good in their lives. Tour operators can also contribute to building and developing sustainable tourism. They play a critical role in informing clients, in highlighting places, working with destinations and indirectly influence clients to make better, more informed decisions. This will ensure client are satisfied and the local destination will be the primary beneficiary.