Lords earmarks 30% of portfolio for pilgrimage segment

Lords Hotels & Resorts has broadened its portfolio of hotels to better accommodate the needs of the leisure tourist, the business traveller, the bag-packer as well as the pilgrimage tourist. It will now also target at becoming the fastest growing pilgrimage hotel chain in the country. “Our next big focus is to serve the pilgrimage tourist for whom today the stay options fall largely in the unorganised domain. Out of the 26 properties that we currently operate, 7 are in the heart of such pilgrimage destinations and we are aiming at maintaining at least 30 per cent of our portfolio for pilgrimage tourists. We have identified Katra, Mathura, Vrindavan and a couple others for our upcoming projects dedicated for pilgrimage tourists,” says Rishi Puri, Vice President, Lords Hotels & Resorts.
“Our hotels across the country have registered room occupancies in the range of 70 – 75 per cent in the last Financial Year. While there was only a marginal rise in ARR, the RevPAR grew by almost 8-12 per cent. This is an indication of demand outpacing supply and the need for increasing room inventories,” says Mr P R Bansal, Chief Operating Officer, Lords Hotels & Resorts.
In the current financial year, the hospitality chain has plans of establishing hotel properties in Kolkata and Bhubaneswar in the East, and in Hyderabad and Chennai in the South. “We have identified potential projects in the East where Lords Hotels & Resorts has not made a mark yet and also in the South where we see tremendous growth in the coming years,” adds Bansal.