Meenakshi Sharma, Director General, Ministry of Tourism, has said that they have joined hands with the Quality Council of India (QCI), which is coming out with a certification based on a simple assessment and a small questionnaire to support and handhold all service providers in the tourism industry, from the smallest to the biggest. “We can say that if you have this certification, there is a high level of assurance, and it can create confidence. We are hoping that all the state governments and industry will support this initiative because that will create more confidence in the travellers and there will be one single voice saying that India is ready to receive customers,” she informed.