With the rising tide of Chinese tourists visiting India, Maharashtra Tourism Development Corporation (MTDC) participated in Tourism Roadshow in China organised by the Ministry of Tourism, Government of India, in association with the Indian Embassy, Beijing and Consulate General of India in Guangzhou and Shanghai. The event was successfully concluded in major cities, including Guangzhou, Wahun and Shanghai in the presence of KJ Alphons, Tourism Minister (I/C), Government of India; Jaykumar Rawal, Tourism Minister, Government of Maharashtra; Gautam Bambawale, Indian Ambassador to People’s Republic of China; Vice Governor, Hube region Wuhan, Chang Hyei and other officials.
The roadshow consisted of buyer-seller meet, Incredible India seminar, a presentation on tourism promotion strategy by Chinese companies focussing on why Chinese travellers should travel to India and the state of Maharashtra. The aim is to draw Chinese travellers by highlighting Buddhist circuits across the state and the country. Circuits in Aurangabad, Pune, Nashik, Mumbai, Satara and Kolhapur, Raigad and Nagpur were promoted to encourage Buddhist tourism.
The objective of the roadshow was to create awareness about Maharashtra and its many destinations among Chinese travellers. Rawal said, “It’s a pleasure to perceive that the roadshow has received an overwhelming response from all the stakeholders across China.”