Need to market India as M!CE destination: Rakesh Verma

Rakesh Verma, Joint Secretary, Ministry of Tourism, shares that there is a need to market India as a M!CE destination. “We have to aggressively market India as a MICE destination. The Government has to back the industry in bringing more events and conventions. Our missions abroad can be of great help. It impacts tourism, hospitality, event management and host of other people in the supply chain. India has great potential for MICE industry. The challenge is how to build a string brand India for conventions and events, while backing it up by delivering on the premises. The Government and the industry must jointly build India as a MICE destination.”