NIMA signs MoU with PCEB to boost business ties between Penang and India

In conjunction with PITE 2022, Penang Convention & Exhibition Bureau (PCEB) signed a memorandum of understanding with Network of Indian MICE Agents (NIMA), in order to boost the business ties between Penang and India. “PCEB is regularly taking the initiatives to attract business event groups to visit Penang. Connecting with the Indian market is one of the efforts that are being done, especially with India being the key market for business tourism and events in Penang. In addition to the incentive group from India, we are making strenuous efforts to organise association meetings as well in Penang” quoted Ashwin Gunasekeran, the Chief Executive Officer of Penang Convention & Exhibition Bureau.