Tourism Breaking News
Oman Tourism Development Company (OMRAN Group), is thrilled to announce a landmark partnership with Santani Wellness Resorts, a pioneer in sustainable wellness hospitality. This strategic alliance, revealed at ITB Berlin 2024, marks a significant milestone in enhancing Oman’s wellness tourism sector, aligning with the Oman Vision 2040 objectives to diversify its economic resources and promote sustainable development.
OMRAN Group and Santani Wellness Resorts will collaborate to develop and operate two exclusive wellness resorts located in the serene landscapes of Jabal Shams in Ad Dakhiliyah Governorate and in Dhofar Governorate with 182 total keys. These luxury destinations are designed to blend harmoniously with the natural environment, offering a sanctuary for transformative wellness experiences while adhering to the highest standards of sustainability. Santani, Jabal Shams will be the region’s first Astro – Wellness Resort, where guests will experience a multifaceted tailored and customised programmes focused on destressing, rejuvenation, and learning, by the award-winning Santani experiences in design, sustainability, community engagement, food, and service.
Hashil Al Mahrouqi, CEO of OMRAN Group, stated, “This partnership with Santani Wellness Resorts is a testament to our commitment to enhancing Oman’s position as a leading destination for sustainable tourism and wellness. By integrating Santani’s world-renowned wellness philosophy with Oman’s unique natural beauty and cultural heritage, we are setting new standards for luxury and sustainability in the region.”
The collaboration is expected to create significant economic benefits, including job creation, and will serve as a model for sustainable development and wellness tourism in Oman and beyond. The resorts will offer a range of wellness programmes, including stress management, detox, yoga, and weight management, tailored to individual needs, and designed to promote holistic well-being.
Vickum Nawagamuwage, Founder and CEO of Santani Wellness Resorts, expressed his delight for the joint venture, stating, “We are honoured to partner with OMRAN Group to bring the Santani concept of sustainable wellness to the stunning landscapes of Oman. Our shared vision for health, well-being, and environmental stewardship will allow us to provide unparalleled wellness experiences while preserving the natural beauty and cultural heritage of the locations.” This partnership is a testament to the industry defining results Santani has delivered since its inception and the pioneering wellness concept of Human Sustainability it introduced. Vickum further added that the Human Sustainability addresses the root causes in contrast to the symptoms (stress and mental health) that are commonly addressed in general wellness offerings and puts preventative care in the forefront.
The announcement was made during ITB Berlin 2024, the world’s leading travel trade show, where OMRAN Group and Santani Wellness Resorts showcased their commitment to pioneering sustainable wellness tourism and contributing to the global wellness industry.
The partnership between OMRAN Group and Santani Wellness Resorts is a significant step forward in Oman’s tourism development, offering promising prospects for the future of wellness tourism in the country. It reflects the nation’s strategic direction towards embracing sustainable practices and promoting health and wellness as key pillars of its tourism offering.
For more information about the partnership and the upcoming wellness resorts, please visit www.omran.om and www.santani.com.
