Our consumer data trends for 2024 highlight a 40% surge in demand for big-ticket global sporting events: Rajeev Kale

Highlighting a finding from its consumer data trends for 2023, Rajeev Kale – President & Country Head, Holidays, MICE, Visa – Thomas Cook (India), says, “We see a 40% surge in demand for big-ticket global sporting events – and topping the list is the cricket World Series, Wimbledon, the Olympics and F1 (Bahrain, Abu Dhabi, Singapore, etc.) It’s not surprising then that we have received approx 200 queries.”