Pre-COVID hotel rates were too low, industry witnessing positive rate corrections: Accor

Post-COVID, the Average Room Rate (ARRs) have skyrocketed even for budget properties across the country. Pratima Badhwar, Head of Commercial – India & South, Asia, Accor said, “India was the most under sold market. With the kind of products that we have, the service we deliver, one cannot get hotels in $80-100 anywhere. I think a good takeaway of COVID is that we are getting the rates corrected for the country.”